It’s about you.
Ready to take your business to the next stage? Need to persuade people to work for you, buy from you or invest in you?
We bring marketing and strategic communications expertise to fast-growing companies with interesting ambitions. And we do it fast, flexibly and cost-effectively thanks to our lean core team, a network of specialists and low overheads. We’re part of the new model of doing business, just like you.
What if business life-stage were a better predictor of marketing need than sector?
We put that question to everyone from angels and VCs to founders and business schools. The result - a marketing and communications partnership to serve ambitious, fast-growing start-ups and SMEs.
Here’s why we believe your challenge is distinct.
Caroline, a former Marketing Director, combines public relations expertise with market research and insight skills. She’ll find the story and tell it. She’s persuaded journalists to cover client topics as diverse as pirate radio, finding work in a recession and the Dalai Lama’s digital strategy.
Caroline particularly enjoys applying the science of behavioural economics to marketing strategy and helping companies use communications techniques for better recruitment.
Chris was CEO of Saatchi Masius, a leading specialist, corporate and B2B communications agency. He’s used brand strategy to achieve everything from getting the Red Arrows off the ground in support of UK trade, to selling construction machinery; from launching investment products to HNWs to consulting for consultants!
Chris is interested in how ideas can be put to work inside and outside a company to accelerate or cement growth.
We understand the demands of rapid growth, funding pressures and high stakes. We've developed four ways of working to give you exactly the strategic communications and marketing expertise you need, right now.
How long have you got?
The Scale Partnership helped us really understand our customers and market through qualitative and quantitative research. We found Caroline and Chris to be go-to-market experts and easy to work with – we trusted them to deliver on the agreed spec, and it came in on time and on budget. The results are proving invaluable. I wouldn't hesitate to work with The Scale Partnership again in the future.
The Scale Partnership worked with colleagues from across our business, drawing expertise from them and taking them on the journey through the whole project. They pinpointed where customers saw our true value, and used that insight to help us refresh our brand positioning, fitting with our strategy and market expectations. Their copywriting and design were creative and high quality enabling us to better reflect our positioning through our messaging and lead generation activities.
The Scale Partnership gave us a fresh and alternative view on our USP and culture. They created simple and easily understood creatives and messages for both internal and external audiences. Best of all they work at pace and with FUN!
The Scale Partnership developed a product-market fit roadmap for us. This helped us to determine where to position our new business, as it spans several conventional categories. We were impressed with The Scale Partnership's ability to get to grips with our specialist area, and complete the consultancy work in no time at all. We've since been following the roadmap and focusing our efforts in the recommended areas, which has given us a much stronger sense of direction as we launch our business.
We engaged Chris & Caroline for a recent commission. I work within a complex, highly distributed technology organisation and yet I was hugely impressed by how quickly they ‘got us’ and the challenges we faced. Chris and Caroline are smart, experienced and tenacious contributors. I’m hugely grateful for their input.
We discussed our project with numerous marketing strategists but The Scale Partnership were the only ones to get to the point, and made practical suggestions we could implement straight away. Their attitude was challenging but fair, and we found their input invaluable in seeing the wood for the trees to press down on what the market strategy should be.
It was a great pleasure working with Chris and Caroline. Their approach is refreshingly good humoured and fun. We had a challenging brief but they took the time to understand the details and, combining experience with fresh analytical thinking, they were able to derive new insights and new ways of communicating our value proposition to our target market.
The Scale Partnership were invaluable in drawing out and clarifying the essence of our business. They really helped us to firm up our value proposition and communicate it to others.
Working within a complex technology-based industry was no problem for The Scale Partnership. Their professionalism, experience and expertise shone through. They turned detailed descriptions into focused summaries that made sense and would appeal to our customer base, and provided us with a thorough report enabling us to develop clearer goals and a direction for the business.
I am constantly grateful to Chris and Caroline, who really took on board the business. They put together a detailed overview on how to reposition myself in the market place, designed a website and with wonderful photographs and careful wording it created a new look entirely which has led to numerous clients.
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We’re part of the co-working community at the Aurora Innovation Centre, Cambridge:
Aurora at BAS
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