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This is not about us

It’s about you.

Ready to take your business to the next stage? Need to persuade people to work for you, buy from you or invest in you?

We bring marketing and strategic communications expertise to fast-growing companies with interesting ambitions. And we do it fast, flexibly and cost-effectively thanks to our lean core team, a network of specialists and low overheads. We’re part of the new model of doing business, just like you.

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Your problems, solved

What if business life-stage were a better predictor of marketing need than sector?

We put that question to everyone from angels and VCs to founders and business schools. The result - a marketing and communications partnership to serve ambitious, fast-growing start-ups and SMEs.

Here’s why we believe your challenge is distinct.

  • Your business has got less than 2 years’ runway till your next funding round. In fact, you're statistically more likely to go bust than go big. Focuses the mind (or hangs like the sword of Damocles over your desk).
  • You won’t be able to innovate unless you can attract the right talent to your team. But you're fishing in an incredibly competitive pool.
  • You thought 'build it and they will come'. But they haven't. The product turns out not to sell itself, after all. Your solution is in search of a problem – a need and value recognised by customers.
  • You know you need specialist communications and marketing in your team, but you're watching your burn rate and can't justify senior, full-time resource.
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Why hire us

  • Caroline Brown

Caroline, a former Marketing Director, combines public relations expertise with market research and insight skills. She’ll find the story and tell it. She’s persuaded journalists to cover client topics as diverse as pirate radio, finding work in a recession and the Dalai Lama’s digital strategy.

Caroline particularly enjoys applying the science of behavioural economics to marketing strategy and helping companies use communications techniques for better recruitment.

  • Chris Dell

Chris was CEO of Saatchi Masius, a leading specialist, corporate and B2B communications agency. He’s used brand strategy to achieve everything from getting the Red Arrows off the ground in support of UK trade, to selling construction machinery; from launching investment products to HNWs to consulting for consultants!

Chris is interested in how ideas can be put to work inside and outside a company to accelerate or cement growth.

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Ways to work together

We understand the demands of rapid growth, funding pressures and high stakes. We've developed four ways of working to give you exactly the strategic communications and marketing expertise you need, right now.

How long have you got?

  • 5 days? Scale Sprint, inspired by the Google Ventures Design Sprint, is a (very) intensive short process to create and test marketing solutions to a specific business challenge, such as product-market fit.
  • 5 weeks? Work with us at a more relaxed pace to improve your market proposition, create a PR strategy, target talent or help you prepare for a funding round.
  • 5 months? Hire us on a daily rate as your Virtual Chief Marketing Officer: a part-time, flexible senior resource for those who don't have anyone to manage their marketing, but recognise they need to do some all the same.
  • Or only 5 hours? You may be surprised how far you can get in one of our brand masterclasses, for businesses and accelerators.
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Challenges we've tackled

We've helped:

  • a tech start-up map its IP + deep learning to a market need | market insight and brand strategy
  • a SaaS business reinvent its image | visual identity and web design, B2B outbound promotion
  • a telecomms scale-up stand out from competitors | brand strategy, SEO
  • a growing organisation refresh its values and be more relevant | market research, design of marketing materials
  • a retail outfit reshape its employer brand after an exit to a US buyer | brand strategy, internal launch, video and advertising
  • segment a base of 6m customers for a marketing strategy | quantitative research
  • a bank understand and meet the needs of its scale-up customers | brand masterclasses
  • a parent company define a North Star for its subsidiaries | corporate communications, graphic design, exhibitions
  • shape a national debate to pave the way for growth | communications strategy, advertising, content
  • a tech scale-up announce new funding | media relations
  • change staff behaviour at Europe’s largest single site employer and transform the customer experience | everything!
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Insights

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Contact us

Drop us a line or give us a call

info@thescalepartnership.com
Chris Dell +44 (0)7979 202222
Caroline Brown +44 (0)7866 713335

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We’re part of the co-working community at the Aurora Innovation Centre, Cambridge:

Aurora at BAS
High Cross
Madingley Road
Cambridge
CB3 0ET

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